Our Story

String Prod was born in January 2023 from an obvious truth: providing a professional framework for an already recognised talent.

Alina, a professional violinist for over 10 years, was already performing regularly at private events. But something was missing: a solid structure, capable of supporting her work with the rigour and standards that live performance demands. Not a simple on-call service, but a real company with a live performance licence, professional insurance and the ability to engage artists within a legal and secure framework.

Enter Frédéric Sala, entrepreneur and true child of Provence, who laid the foundations of String Prod. The turning point came at a wedding at Villa Magdala in Hyères. That day, everything aligned: the venue, the emotion, the music. String Prod found its purpose.

Since then, over 50 events have confirmed this vision. Alina has performed at exceptional venues: the Hôtel de la Chèvre d'Or in Èze, Hauser & Wirth Gallery in Monaco, Castel Bay in Hyères, and numerous private estates across Provence.

Our clients come from Europe, the United States and Switzerland, all sharing the same expectation: an elegant, sincere and perfectly mastered musical experience.

What sets us apart is simple.

We are not artists who simply string performances together. We are professionals in musical event production. Every setting has its own codes: ceremony, cocktail, outdoor, religious venue or private reception. We know what to play, when to play it, how to set up and above all how to guide you.

String Prod is where artistic talent meets professional excellence. A musical signature designed to elevate your events.